Missed out on merch? It's not too late! Shop select 2025 items online now.

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AMEX EXPERIENCE

Festivalgoers can stop by the Amex Experience to cool off and make core memories. Inside, take a group photo with an album cover filter, face off in a friendly magnetic dart competition, and personalize select merch purchases with Festival-inspired charms. Plus, Amex® Card Members can enjoy exclusive perks. All perks in the Amex Experience available while supplies last. Capacity limitations and terms apply.

T-Mobile Club Magenta

Every beat is better with T-Mobile. Stop by T-Mobile Club Magenta where members can charge up, grab a drink, and score exclusive giveaways!

Miller Lite® Bar 75

It’s Miller Time, ACL Fest… relax and recharge with free wifi all weekend long at Miller Lite Bar 75. Don’t miss DJ Jampagne, epic photo ops, and spin-to-win swag! Plus, enter the sweepstakes and choose your vibe for your chance to win a prize that fits your style! See y’all at the fest. Open to 21+

Tito’s Chillmaster5000

Thirsty? Hot? Friends dragging you to the barricade for every set? Slip into the Tito's Chillmaster5000. A giant walk-in fridge where you can chill out and beat the heat in between your favorite sets. And don't forget to grab a refreshing Tito's Handmade Vodka cocktail throughout the park!

BeatBox So Far Out House

Love a good secret? We’ve got one at ACL Fest. Look for the BeatBox So Far Out House! The Original Party Punch’s not-so-ordinary outhouse with an extraordinary party inside. Try NEW Shaq’s Blueberry Lemonade, snag a heat-pressed fanny pack, and the opportunity to win exclusive prizes. Austin, let's keep it weird & the party going!

ACL Eats

ACL Eats is back with more options than ever before from Austin's favorite food and beverage vendors! From mid-fest meals to late-night bites, ACL Eats has tons of delicious options to refuel, including vegetarian, vegan, and gluten-free options.

ACL Sweets

Indulge in delicious treats from some of Austin's favorite dessert shops, where you'll find goodies like ice cream, snow cones, donuts and much more. Treat yourself when you visit us between the Lady Bird Stage and Austin Kiddie Limits!

Aperol Spritz Piazza

Austin's own Italian oasis, the Aperol Spritz Piazza, returns for joyful photo moments, interactive experiences, and the cocktail that captures the spirit of Italy: the Aperol Spritz.

Bonus Tracks

Get ready to connect, groove, and expand your horizons with Bonus Tracks! Dive into insightful conversations with ACL Fest artists and Austin icons, enjoy dance workshops, and much more. 2025 Lineup coming soon!

Coca-Cola Refresh Lounge

Step into The Coca-Cola Refresh Lounge to enjoy shade for days, pics for the feed, and ice-cold Coca-Cola for you and the whole crew.

Custom Trucker Stop

Show off your style and stay sun-safe at the Custom Trucker Stop! Pick your blank hat, browse exclusive ACL Fest patches and pins, and create your own one-of-a-kind design. Our team will heat press your patches into a custom look that’s all yours.

The Defender Experience

Embrace the impossible with Defender at Austin City Limits Music Festival. Experience a curated vision of the ultimate adventure. Load up. Go outside. Explore. Imagine yourself getting away in the British luxury adventure SUV, and while there, feel the music in the Octa’s Body & Soul seats. Find the Defender Experience on the map and see adventure at its best.

DashPass Lounge By DoorDash

Kick off your ACL Fest weekend at the DashPass Lounge by DoorDash. Members get access to premium restrooms, $10 food vouchers, giveaways, free charging, daily food sampling, and more! Not a DashPass Member? Sign up today to claim your perks at the festival. While supplies last. Terms apply.

The Google Play Rewards Tour

Google Play is dropping road cases filled with rewards by your favorite artists. Google Play Points members will get access to even more exclusives on Google Play.

H-E-B's Shop & Recycle

Join H-E-B in a fun experience where kids will get to do the shopping for a change! Kids will have the chance to take their own mini H-E-B grocery cart to “shop” for food and recyclables from nearby shelves before sorting them in the right bin to dispose of. Swing by for a great opportunity to learn more about the importance of recycling and earn a special mini tote bag for participating!

Lifeway Kefir

This one’s for the cool kids! Austin Kiddie Limits presented by Lifeway Kefir is your go-to spot for family-friendly fun and creativity. Come check out our new ProBugs Paint Station, where little artists can show off their painting skills, snap silly photos with our all-in-one interactive mural, and enjoy some yummy probiotic, high-protein Lifeway Kefir and ProBugs while dancing the day away. Austin Kiddie Limits presented by LIfeway Kefir means limitless fun!

ACL Market

The ACL Fest Market returns, bringing you one-of-a-kind finds from Austin’s top artisans and makers!

Merch Store

Show off your festival style year-round! Stop by the ACL Fest Merch Store to get Official 2025 festival apparel, accessories, and more.

Topo Chico Hard Cantina

Join us at the Topo Chico Hard x ACL Fest branded experience. Once you're here, say Hello to crisp, refreshing, Tajin-rimmed Topo Chico Hard Seltzer while you cool down from the TX heat and snap a photo with an authentic lone-star inspired photo op.

Hacienda PATRÓN

Step into Hacienda PATRÓN —a two-story escape with vinyl DJ sets, handcrafted PATRÓN Tequila cocktails, photo-worthy moments, and special surprises. Unwind on stylish lounge seating and discover a taste of Jalisco reimagined. 21+ only.

Rambler Roadhouse

Thirsty?  Swing by the Rambler Roadhouse for an ice cold Rambler Sparkling Water. And taste the minerals. Rambler cocktails also available. Belly up to our bar. And ramble on.

Rock Island

Zilker Park's Rock Island transforms into a blend of Texas charm and Hollywood glamour during ACL Fest! Capture the moment with a photo in front of the ACL Fest Hollywood Sign—perfect for a memorable keepsake (or a fresh Instagram profile picture). Afterwards, refuel with nachos, chips and dips, and aguas frescas at El Patio!

The Google Search Bar

Search no further, Austin. Download the Google App and have it ready on your phone before you stop by The Search Bar for a sweet treat. While supplies last.

Siete Family Foods

Come say ¡Hola! Our Siete Foods team will be at Austin Kiddie Limits, sharing complementary delicious heritage-inspired snacks made with thoughtfully-selected ingredients. We will also have fun swag, and a color your own bandana craft for families to enjoy together because ¡Juntos Es Mejor!

Snapchat Tower

Let your Bitmoji take center stage! Stop by the Snap Tower to watch your Bitmoji dance to the sounds of ACL Fest. And follow @SnapNation on Snapchat for artist interviews, backstage moments, and all the festival vibes.

The ACL Fest Letters

Get creative with this unique photo op on your way to the T-Mobile Stage! If you didn't snap a pic with your crew here, did you even go to ACL Fest?

The Big Tent

Catch some shade and the biggest football games of the weekend at The Big Tent! Plus, enjoy craft beers, kegged cocktails, and Bambino’s delicious pizza—located right next to the Miller Lite Stage.

The Flags

Snap *that* iconic group picture of the weekend with the ACL Fest Flags! Be sure to check out the different designs throughout Zilker Park.

The Frame

We know your festival fits are picture perfect! Swing by the ACL Fest Frame to snap a pic with the beautiful Austin skyline and capture memories that will last a lifetime.

The Grove

Kick back in the shade with friends and enjoy corndogs, Frito Pies, Ceviche Tostilocos, and more—all while taking in engaging conversations from our Bonus Tracks programming.

AUSTIN FC Verde Van

Live from ATX! Austin FC’s VERDE Van will be on-site Weekend 1 and Weekend 2. Make the VERDE & Black part of your festival fit.

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