Blue Lux is a locally owned fashion-forward boutique in South Austin that promotes ethical and sustainable products. With a mission to provide socially conscientious and eco-friendly choices for the Austin community they feature local, organic, and fair trade goods. Blue Lux embraces the concept that as consumers we are very powerful forces in driving economic, political and cultural change. When we vote with our dollar and purchase goods that are not made in sweatshops or with harsh chemicals and pesticides we are being the change we wish to see in the world. By buying locally and organic or recycled goods we are minimizing our ecological footprint, and buy supporting local makes or fair trade imports we reduce the instances of human exploitation worldwide. Blue Lux is Fashion with a Conscience and they want you to feel good in your new clothes knowing you are part of the solution.