As we prepare for another memorable ACL Festival, we can’t help but get excited about all the awesome, limited-edition gear you’ll find in the park this year. From our new satin bomber jacket to our all-time favorite lineup tees, we have it all. Be sure to check out our exclusive capsule collections by Howler Bros, Aviator Nation and TOMS Eyewear, plus a fun array of items guaranteed to improve your weekend, like blankets, Yeti Colsters, CamelBak water bottles and more.

Shop in style in our brand-new mega store! For the first time, we created a true retail experience for your shopping pleasure. Walk into air-conditioned bliss and peruse the 2016 collections at your own pace.

Keep reading to see all the special things we’ll have in store this year!


Behold this stunning Yellow Rose Collection for ACL Fest by Howler Bros. Our friends at Howler Brothers dreamt up this mini collection for the outdoorsy ACL fan. Not only did they bring us a super comfy lineup tee and some sweet truckers but they also developed the first-ever ACL Fest button-downs. Dress it up, dress it down, and smell the roses in the inaugural Howler Bros for ACL Fest capsule collection.


Photo by Katrina Barber
Photo by Katrina Barber

Throw some shade in the new TOMS for ACL Fest sunnies! TOMS created a special ACL Festival capsule collection of their uber-popular Traveler sunglasses for our 15th anniversary. They took their durable Bowery and Dawson frames in matte teal and matte brown and then dipped the arms in our signature ACL Fest colors. Packaged in a custom-printed fabric case featuring a solid brass carabineer, it is the ultimate festival accessory. Pro tip: Use the case to stow phones, credit cards and other stuff!

Back again for it’s fourth year, Aviator Nation and their retro-style vintage tees and trucker hats are on point. Not only will they have fan-favorite ringer tees, crew tees, and tanks but they have also branched out to include a matching sweat suit with that A.N. touch we all crave.


Photo by Katrina Barber
Photo by Katrina Barber

Following our longstanding tradition of working with Austin’s finest artists, we tapped local art hero Jules Buck Jones to create the 2016 Official ACL Festival Poster. This foxy design is one cute little heartbreaker. Rendered in an expressive, painterly style, the design features a winsome woodland creature stepping out of a tangled wilderness—now ready to be worn, too! We took our beloved poster character and brought him to life in our 2016 collection! Now available in a standard unisex crew with complete lineup on back, a women’s fashion tee, and a cozy hoodie.

Created by Houston native, Carlos Hernandez of Burning Bones Press, this bone-chilling collection stirs up some of Austin’s rugged heritage. With a few new designs inspired by local cowboys, we also revived our 2012 ACL Festival poster artwork on a vintage-inspired baseball tee to complete this bold collection.


Photo by Katrina Barber
Photo by Katrina Barber

Staying true to our Americana roots, this collection embraces our homies on the range. Imagine sitting on your porch at night, listening to the wolves howl at the moon, as you strum your guitar and celebrate life’s easier times.


Photo by Katrina Barber
Photo by Katrina Barber

Wear the festival with pride! This mini collection takes the look and feel of the park and throws it on a variety of apparel that your closet will crave. With new additions like our fancy silk bomber jacket and Criquet’s player tees embellished with ACL Fest love, we’ve got it all. From tanks, long-sleeved tees, to even some killer dad hats, what else could you want?!

Shop Early for the Best Selection!

Shop at the fest or online!

  • Shop our deluxe air-conditioned Festival Store next to the Tito’s stage in the park
  • Shop our second location at the Satellite Festival Store at Rock Island
  • Stock up on your favorite band merchandise at the Artist Store, adjacent to the ACL Festival Store
  • Find a selection of items at


Don’t want to carry your new loot around the park? No problem! Favor will deliver it for you! You’ll be reunited by 1pm the next day anywhere within their normal delivery area. Visit the Favor counter inside the main ACL Festival Store.

See you at the park!

Posted: September 27, 2016