Peoples was founded in 1980 in Austin, Texas. Founder, Bill Swail had a vision of creating a unique, personable environment for customers with an intense focus on customer service. From the beginning, this focus was appreciated by the Austin community. Within a few short years, Bill had grown the company to several stores. Over time, with the knowledge gained from years of studying alternative means of healing his customers, Bill expanded the business offering to transition into an integrative, holistic pharmacy.