Rock the Vote’s mission is to engage and build political power for young people in our country. Founded more than twenty years ago at the intersection of popular culture and politics, In 2012 Rock the Vote supported the tidal wave of young people who wanted to get involved in elections and seize the power of the youth vote to create political and social change.
Over the last two decades, Rock the Vote has registered more young people to vote than any other organization or campaign. We have used music, popular culture, new technologies and grassroots organizing to engage and mobilize young people to participate in every election. By providing them with the information and tools they need, Rock the Vote has registered more than 5 million young people, including more than 2.5 million in the historic 2008 election. In 2010, Rock the Vote logged more than 250,000 voter registration downloads as part of the largest midterm elections outreach strategy in our organization’s history. We intend to register and turn out millions more in years to come, and to be the best-informed place online where young people can find out what they need to know before casting a ballot. Millions of new voters between the ages of 18 – 29 cast ballots in 2004, 2006, 2008, 2010 and 2012 – and they will continue to do so. Rock the Vote is dedicated to building the political power and clout of the Millennial Generation by registering and turning out young people, by forcing the candidates to campaign to them, and by making politicians pay attention to youth and the issues they care about once in office."